$1.99 ebooks

There’s a myth that you should never price an ebook at $1.99, because it’s the worst price for book sales.

Correlation is not causation.

1. Most e-books at $1.99 will be short stories, since pricing a novel there is pointless.
2. Novels generally sell better than short stories.
3. There are a lot of novels at $0.99.

Therefore, as a group, books at $0.99 will sell better than books at $1.99.

QED.

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